Branding
Konstruct
Developed KONSTRUCT from strategy to execution, creating its marketing and brand identity, including posters, flyers, and social media graphics, and a full website from scratch.
Year :
2026
Industry :
Construction
Client :
Personel
Project Duration :
4 months
Problem :
Recycled plastic is still widely associated with lower quality, making it difficult to position it as a credible construction material. KONSTRUCT needed to build trust in its 3D printed blocks made from recycled HDPE and polypropylene while communicating reliability, precision, and sustainability. The challenge was to create a brand identity that felt as solid as the product itself while supporting a forward looking mission and meeting the requirements of a formal academic defense.
Challenge :
The identity had to communicate effectively with both construction focused audiences and an academic jury. Every decision, from typography and color to campaign concepts and applications, needed a clear purpose. Maintaining consistency across branding, print, digital assets, a website, and sonic branding required one coherent system that could work across very different formats.
Solution :
A complete brand identity was developed around three values: precise, regenerative, and radical. A restrained palette of Mule Fawn, Metallic Charcoal, Apple Green, and Albescent White supported a bold, industrial yet forward looking visual direction. The logo icon drew inspiration from traditional Tunisian brick ventilation patterns, connecting innovation with local context.
The identity was extended across a complete marketing system, including poster campaigns, social media posts and carousels, print materials, business cards, banners, and other brand applications. A website was also designed and developed to bring the brand into a functional digital experience, supported by a sonic branding direction to expand recognition beyond visual communication.
Summary :
KONSTRUCT positioned recycled plastic construction blocks as a credible and purposeful alternative rather than a compromise. The project demonstrates how strategy, branding, marketing, print, and digital design can work together to turn a complex sustainability concept into a coherent brand system, developed and presented as a graduation project awarded highest honors
More Projects
Branding
Konstruct
Developed KONSTRUCT from strategy to execution, creating its marketing and brand identity, including posters, flyers, and social media graphics, and a full website from scratch.
Year :
2026
Industry :
Construction
Client :
Personel
Project Duration :
4 months
Problem :
Recycled plastic is still widely associated with lower quality, making it difficult to position it as a credible construction material. KONSTRUCT needed to build trust in its 3D printed blocks made from recycled HDPE and polypropylene while communicating reliability, precision, and sustainability. The challenge was to create a brand identity that felt as solid as the product itself while supporting a forward looking mission and meeting the requirements of a formal academic defense.
Challenge :
The identity had to communicate effectively with both construction focused audiences and an academic jury. Every decision, from typography and color to campaign concepts and applications, needed a clear purpose. Maintaining consistency across branding, print, digital assets, a website, and sonic branding required one coherent system that could work across very different formats.
Solution :
A complete brand identity was developed around three values: precise, regenerative, and radical. A restrained palette of Mule Fawn, Metallic Charcoal, Apple Green, and Albescent White supported a bold, industrial yet forward looking visual direction. The logo icon drew inspiration from traditional Tunisian brick ventilation patterns, connecting innovation with local context.
The identity was extended across a complete marketing system, including poster campaigns, social media posts and carousels, print materials, business cards, banners, and other brand applications. A website was also designed and developed to bring the brand into a functional digital experience, supported by a sonic branding direction to expand recognition beyond visual communication.
Summary :
KONSTRUCT positioned recycled plastic construction blocks as a credible and purposeful alternative rather than a compromise. The project demonstrates how strategy, branding, marketing, print, and digital design can work together to turn a complex sustainability concept into a coherent brand system, developed and presented as a graduation project awarded highest honors
More Projects
Branding
Konstruct
Developed KONSTRUCT from strategy to execution, creating its marketing and brand identity, including posters, flyers, and social media graphics, and a full website from scratch.
Year :
2026
Industry :
Construction
Client :
Personel
Project Duration :
4 months
Problem :
Recycled plastic is still widely associated with lower quality, making it difficult to position it as a credible construction material. KONSTRUCT needed to build trust in its 3D printed blocks made from recycled HDPE and polypropylene while communicating reliability, precision, and sustainability. The challenge was to create a brand identity that felt as solid as the product itself while supporting a forward looking mission and meeting the requirements of a formal academic defense.
Challenge :
The identity had to communicate effectively with both construction focused audiences and an academic jury. Every decision, from typography and color to campaign concepts and applications, needed a clear purpose. Maintaining consistency across branding, print, digital assets, a website, and sonic branding required one coherent system that could work across very different formats.
Solution :
A complete brand identity was developed around three values: precise, regenerative, and radical. A restrained palette of Mule Fawn, Metallic Charcoal, Apple Green, and Albescent White supported a bold, industrial yet forward looking visual direction. The logo icon drew inspiration from traditional Tunisian brick ventilation patterns, connecting innovation with local context.
The identity was extended across a complete marketing system, including poster campaigns, social media posts and carousels, print materials, business cards, banners, and other brand applications. A website was also designed and developed to bring the brand into a functional digital experience, supported by a sonic branding direction to expand recognition beyond visual communication.
Summary :
KONSTRUCT positioned recycled plastic construction blocks as a credible and purposeful alternative rather than a compromise. The project demonstrates how strategy, branding, marketing, print, and digital design can work together to turn a complex sustainability concept into a coherent brand system, developed and presented as a graduation project awarded highest honors